As a consulting user experience and creative director, I’ve had the opportunity to lead clients and design teams by developing meaningful digital experiences. Whether if the display is desktop, mobile or presentation, I’ve delivered guiding strategies, experience artifacts, UI and content design to enrich a customers experience.
I grew at Prudential from designing for the external customer to designing with business rationale. This translated into a 60+ digital products that amplified their brand, enabled customer self-service and improved business processes. I was responsible for managing a core team of designers, prototype developers, editorial staff, interaction, visual designers and leveraged complementary contractors and services to expand the team’s capabilities with user research. Yes! I worked with a great team, deliver some award-winning and had the mega responsibly of delivering standards to bring together the digital experience of the company.
Because I have a lifelong passion for art, technology and design, I’m always willing to take on freelance to help me stay in touch with my ability to be creative without as many constraints. I enjoy taking on projects that’s not the obvious but also where I have the opportunity to learn more about others and myself. I truly believe life is about continuous challenging myself to learn something new—even within design.
